The other day we were discussing on why it is so hard to learn from business successes or failures. Yes – there are loads and loads of case studies and books written. However, somehow, they don’t seem to fit into our particular situation. Why is that? What should we do in our given situation?

That has always been the question.

The simple answer seems to be that it is difficult to learn because we are full of assumptions. Do we ask basic, fundamental questions? Are we open to challenge our own assumptions? Do we pause and ask what if the business were to change this way tomorrow? Do we ask naive, seemingly stupid questions and go about answering them? That seems to be the fundamental difference between normal good businesses which go bust when the turn becomes worst and those great ones which survive any economic conditions.