We are all emotional people. We cannot judge the inner core of anything. Whether it is a human being that we want to judge or it is a shampoo that we want to evaluate. We simply cannot evalute the inner core in a hurry. It takes time and effort. So, as a shortcut, we evaluate the outer layer which is visible. We judget people by their color and title that they hold. We judge a shampoo by its packaging, color and perfume.

It is not necessarily the best approach. The best looking shampoo need not necessarily be good to your hair. The best looking man need not necessarily be the right man for you. But yet, we fall for it every time.