Looking at the number of businesses which are there, I thought I would share my understanding of researching the markets and marketing in general. There are a few typical questions that practitioners of marketing have.

1) What is this market research?
2) How is market research done?
3) Why do we need it?
4) Is it very costly?
5) What are all to be done in what all contexts?
6) How to read the research results?
7) What are the dos and donts in doing this?

These 7 questions cover almost all types of questions that people ask in all kinds of situations.

Let us start looking at these answers one by one from our next post.