Whether it is television channel or a newspaper or a magazine, content is king. It is not the advertising whch drives viewership or readership. It is content. The irony is that the content does not necessarily lead to monies. At least, not directly. The better the content is, the better the viewership or readership is. The better your clientele is, the better your chances of landing ads are. The more your ads are, the more you end up diluting your content. So, where do you balance? You should basically minimize advertising and maximize the content. That nice lovely balance is what all the media people want to get.