How does one define one’s target audience? It looks simple. But it is not. It calls for an acute understanding of a number of factors. One key factor is an understanding of the audience of the category. Who really consumes this category? Once we understand that, then the brand consumers have to be a subset [...]
Tell me frankly. When is the last time you had your ducts and air vents cleaned? If you haven’t done it, please get in touch with duct cleaning Arnold and get it done. Why should you do this? There is pollution outside. But there is no pollution inside the house. Correct? Wrong. Study after study [...]
Planning for marketing is not a straightforward exercise. It takes time and effort to plan and get it executed. There are 5 key stages of marketing planning : 1) Defining the objectives for the year: you need to define what exactly are the objectives that you want to achieve. For the year and if required [...]
Do you wear Boots? Real good looking boots? Which ones do you wear? I wear Wolverine Boots. They are so very stylish and so very good looking. They are very comfortable also. Suppose you want to take a look at the entire range and then want to buy. Where would you go? To the nearest [...]
As the general elections are going on india, we are putting together here a pen picture of what india is and what all has changed in that country. India got its independence in 1947. It was predominanlty an agrarian country. Even now, 70% of its people are engaged in agriculture. So, the economy is very [...]
One of the key ingredients in the marketing mix is the kind of media that you use. The media has to reach the target audience. It has to be cost effective. Above all, it has to be persuasive. Social media seems to offer all these ingredients together in a neat bundle. There are blogs, written [...]
Are you a brand? Whenever I have asked this question, it has almost always elicited a giggle and a smile and a ‘No’ response. Barring very few people, who are celebrities, people don’t think of themselves as ‘Brands’. But, what are “Brands” and how can anyone become a “Brand”? First let us look at what [...]
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