It looks unbelievable when you first listen to it. “Lose weight by taking our pills”. Can this happen? How can this happen? Is this realistic? Is this some kind of a scam? All these doubts run through in our mind. We also wonder who can clear our doubts. Has someone taken these pills and actually [...]
When we look at advertisements, we often ask ourselves : what is the big idea here. That is one key parameter that we use to evaluate any ad. Is there a central, big idea that the ad is having? If there is an idea, everything else seems to fall in place. The bells and whistle [...]
Checks represent money flowing out. For the receivers however, it represented money flowing in. Should money be colourful? Money buys so many colourful things. It also makes our lives very colourful. But, have you ever wondered why our checks are so very colorless? They lack personality. They, even when they represent billions of money, don’t [...]
Last post we were looking at how to take rest which is an important step in higher productivity. Continuing on the same theme is being fit. Fighting fit as it is called. It is important to be fit because otherwise, one can get tired very fast. Fatigue sets in. Errors creep in. It is important [...]
Are you a workaholic? Do you hate to take rest? Do you want to be always be on the move? A lot of us are. Those who are burning with ambition don’t ever want to take any rest. But yet, guess what? Without taking rest, your body burns out. Hence, taking rest should also be [...]
Whether it is television channel or a newspaper or a magazine, content is king. It is not the advertising whch drives viewership or readership. It is content. The irony is that the content does not necessarily lead to monies. At least, not directly. The better the content is, the better the viewership or readership is. [...]
When I wanted to start my blog, there were 3 things that I wanted to know : 1) What should I focus on 2) Where should I host my blog 3) How do I find about the details on where should I host it The first one was easier. I knew exactly what to write. [...]
When we say enough and live with it, we conserve. It doesn’t mean that we don’t produce. We simply live within certain means so that we don’t waste. When we say this is enough, we probably encourage living within what we can afford to. When we say ‘this is enough’ and don’t consume more, we [...]
admin