Start collecting coins to get wealthier. If you were to really go through the expert on numismatics or the “art of collecting rare coins” as it is called, 1st American Reserve , that is the conclusion you would come to. You have been diligently investing in the stock market. But, when the markets crashed, all [...]
You have a business. How often you have gone out and observed your consumers? How often you have intuitively felt that “this is the way to d it”? This is a legendary story I have heard from one of my professors. One pharma company made a caugh syrup, targetted at the children. They did lot [...]
When my friend was ready with his site, he simply didn’t know where to host it. There seemed to be a number of hosting sites where one can host it. But he had to find out which one was the best. There are a number of paramters on which one needs to really sit and [...]
I have often wondered about how marketing planning works. It is indeed a very serious business. But, to me, it has its lighter sides. And it is enjoyable! Have you ever wondered why there are so many 2 by 2 matrices in marketing planning? Any advertising planner or the strategic planner or the Marketing Manager [...]
What would you rather have ? Would you have uncertainty at zero cost vs certainty at say $100? Looks simple. I would go for certainty at $100. Would you take brooding and constant worrying about future at no cost or would you rather have peace of mind at a little premium? I am sure you [...]
This is actually a bit of a play on words but that is not really the intention here. What should you gun for? Will you go for efficiency or will you root for effectiveness? You can visualise like this : eficiency is like the maid. She will do what she is told. May be, she [...]
Living right requires careful thought and planning. Especially the life post one’s retirement. It needs very careful consideration. I have planned exactly where I am going to settle down post my retirement. I am going to settle down at South Carolina. It has fantastic climate. Neither too hot nor too cold. Just the right kind [...]
The operational buzz word today is the “dashboard”. If you are a marketing manager looking at improving your brand equity, it is imperative that you have the right marketing dashboard. What are all the paramters in the marketing dashboard? Before that, let us see what this ‘dashboard’ in general is. In any car, there is [...]
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