Here is another word that I came across this morning. “Appersonation”. It is spelt as “ap-per-so-nay-shen”. It means the delusion of one feeling or thinking of oneself as a famous person. Now, I was wondering about whether the word “Impersonation” and this “Appersonation” are twin brothers or something like that! ‘Impersonation’ is a fairly regularly used [...]
We normally talk only about the big movers and shakers, who create news. There are other types of movers who are quite but who are of great utility value to all of us. In case you wanted to move out of Toranto and into some other city in Canada. Or, let us say that you [...]
I looked up this word today “apollonian”. It is spelt “ap-ah-LO-nee-an” It means “characterized by clarity, harmony, and restraint. The one which is calm and serene” . Where does it come from? In the Greek and Roman mythology, Apollo is one of the most important Gods. Apollo is the God of light and the sun. [...]
It is not really simple to define what market research is. Since it is such an all encompassing activity, any information gathering activity in order to take a decision can very well be called as market research. Whether the information is about how many customers are coming to a restaurant on a daily basis or [...]
When somebody starts up a new business, one of the first thing that needs to be done is to start a website for the enterprise. Two critical decisions need to be made now : one, what kind of website is it going to be and hence how it is to be designed – or what [...]
How many words are there in English language? Now, the most honestest answer to the question is that I really don’t know. I have just used a word “honestest” which, honestly, I don’t think there is in English currently. If I get lucky, the word might get added into the dictioneries and I might get [...]
The World of Warcraft has become one of the biggest video games. With millions of subscribers to the game, and many more coming in every day, retailing of these games has become a big business. http://www.buymmoaccounts.com is one of the online retailers of this game. They also seell the World of Warcraft 60 day game cards. [...]
Advertising today is moving towards more and more visual medium. There were times when everyone read a long copy. There were times when people read newspapers from top to bottom. There were times when people wrote long, beautiful letters, starting with “Dear Sir” and ending with “Your very faithfully” and all that. Now is the [...]
Looking at the number of businesses which are there, I thought I would share my understanding of researching the markets and marketing in general. There are a few typical questions that practitioners of marketing have. 1) What is this market research? 2) How is market research done? 3) Why do we need it? 4) Is [...]
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