Today’s business is not about manufacturing plants. It is not about how many people work for you. It is all about brands. It is all about the kind of trademarks that one owns. World over, everyone realises that the most valuable assets a business can have are the brand names, the trade names  and the trademarks – the service or the brand names. Because, brands are the reservoir of the consumer recognition and consumer goodwill. And, the business is built based on that recognition and the goodwill.

The terms “trademark” refers to both product and service . Trademarks can be used under common-law or registered with the U.S. Patent & Trademark Office . The trademarks can be a brand name,  logo,  shape, letter, number, sound, smell, color or characters which identify a product or service belonging to a particular company or individual.

Copyright is a form of protection provided by U.S. Copyright law to authors who have produced some original work. This may be published. Might even be a work which is not yet published. Some examples are :

 1. literary works such as books
2. musical works such as music albums
3. dramatic works such as any theatre production
4. pictures and sculptures
5. motion pictures
6. Computer programs
7. Advertising

All these get the copyright protection since these become the fountainhead of goodwill and hence a source of business.

However, most business owners are not clear on how to fully protect this most valuable asset.

That is where a Trademark Attorney can be very useful. A trademark attorney will be able to estimate the issues involved with a trademark. Such an attorney will also be able to give very useful advice in terms of how to protect the trademark, what all needs to be done to proect the same.

One such attorney is Ms.Annette P. Heller .  Annette is an experienced trademark attorney located in the St. Louis, Missouri area. She has clientile from all over the United States. She’s been practicing since 1976 .

She represents businesses and also individuals. Irrespective of who it is or the size of the case, she gives personalized service to all of her clients. She is among the top trademark attorneys in the United States. She mainly practices trademark, copyright, and unfair competition law.